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A 404 report in Google Analytics is a gold mine for data analysis. 404 error pages are not only an SEO problem but also an analytics problem. This report is … Read more

“How do I track blog traffic in Google Analytics”“I want to know how our blog is performing.”“I want to know sales and revenue from our blog posts.“ -Content Marketing Manager … Read more

Analyzing survey data is one of the ways to track user activity on a website. Digital analysts love combining multiple data source that represents website user behavior. Merging quantitative and … Read more

Funnels are not straightforward in Google Analytics. It’s not a named metric that you find. One might think that it’s as simple as one click to “tell everything”, but Google … Read more

A Google Analytics report is collecting dirty data without a simple google analytics audit and you might see bizarre data in your google analytics. The rule of thumb is to … Read more

There’s an overabundant of people in the digital age making a name for themselves. It’s difficult to position yourself and stand out from the crowd. Having that unique digital social … Read more

Empathy for users is critical for any digital analyst and conversion rate optimization specialist. User research is then put in the center of importance and gathering the data is an … Read more

Update: Google has announced that they will discontinue Google Optimize on September 30, 2023. A/B testing is a great way to challenge data assumptions. It’s a technique to de-risk business … Read more

“What’s the best way to learn Google Analytics?” – Marketer The Google Analytics demo account is a goldmine to learn Google Analytics. Learn analytics in a safe environment. It’s a … Read more