Connect Google Analytics 4 Data to Google Sheets


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“How do I import GA4 data into Google Sheets?”
“How do I export from GA4 to Google Sheets?
“Is there a way to integrate Google Analytics 4 and Google Sheets?

Digital marketer

In 2020, Google introduced a new version of Google Analytics–Google Analytics 4 or GA4. It leads the charge in web analytics and Google Analytics 3 (Universal Analytics) is now discontinued on July 1, 2024. Since GA4 is a newcomer, there aren’t that many tools to integrate it with Google Sheets to export data.

ga4

You CAN import GA4 data from the API to Google Sheets. You do copy and paste, add new rows manually, until your eyes and fingers can’t take it anymore. It’s an unbearable nightmare and sucks the soul of marketers. This article teaches how to automate reporting step-by-step.

Note: This is for GA4 (Google Analytics 4), not Google Analytics 3 (Universal Analytics).

Why Pay for Automation at All?

Automations solve huge problems in organizations. So, most automation tools are paid products. Yes, you can do everything manually for free to save money. But in perspective, you might want to spend a little to save time. The number of hours that you take back to avoid hellish and repetitive work is worth the price.

busy desktop

I hate a super cluttered desktop. You ever experienced a desktop full of spreadsheet files? I hate them. It increases stress and productivity comes to an all-time low. The amount of time I clicked the Export CSV button is unbearable. Automation avoids all of this and is useful when you’re tracking marketing campaigns.

How To Connect and Import GA4 Data to Google Sheets

You need a Google Sheets add-on. These add-ons are usually paid tools. As mentioned, you can do it manually (for free) to save money. But in perspective, you might want to spend a little bit to save time.

This article shows three options on how to import Google Analytics to Google Sheets:
Option 1 is a FREE Google Sheets add-on.
Option 2 is a PAID Google Sheets add-on.
Option 3 is another PAID option that uses a third-party connector.

To connect GA4 to Google Sheets, most approaches use similar workflows:
Step 1: Install a Google Sheets Add-On
Step 2: Configure Settings
Step 3: Run the Configuration
Step 4: Save Data on Google Sheets

Option 1: Free Official Google Sheets Add-on

First option is to use the official GA4 Reports Builder for Google Analytics. This is free and is the only free option in this article.

Installing The Google Sheets Add-on

1 – Go to your Google Drive workspace.

2 – Click on + New then create a new Google Sheets file. Name your Google Sheets as well.

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3 – At the top of your file, click on Extensions. Then click on Add-ons. Then click on Get add-ons.

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4 – Search for GA4 Reports Builder for Google Analytics. Then install it.

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5 – Once installed, the add-on is under Extensions.

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Set Up GA4 Data Source

1 – Launch the add-on. Click on Extensions. Then click on GA4 Reports Builder for Google Analytics. Then click on Create new report. A navigation pane on the right side appears.

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2 – Name your report.

3 – Select the Google Analytics Account and Property where you want to get data from.

4 – Select the appropriate dates from the dropdown.

Note: Make sure you’re familiar with the names and hierarchy of your GA4 setup.

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4 – Under Dimensions, select the dimensions you want to import. In this example, add defaultChannelGroup.

5 – Under Metrics, select the metrics you want to import. In this example, add sessions and conversions.

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5 – Click on Create Report.

Note: This doesn’t create the actual report just yet. This section only syncs up the data sources. The results looks like this:

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Running GA4 Reports

This allows the API (application programming interface) to get data from GA4 without errors.

1 – At the top of your file, click on Extensions. Then click on GA4 Reports Builder for Google Analytics, then click on Run reports.

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2 – If setup is correct, the API runs the query. You get a success notification. Click on OK.

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A new Google Sheets tab is created, and that contains the report.

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Running Other Google Analytics Reports

Of course there are cases where you want to run reports for other dimensions and metrics. This part becomes tricky since you need to replace some of the fields.

1 – Go back to Report Configuration sheets tab. This is where you replace some of the fields.

2 – For Start Date, change it based on your use case in YYYY-MM-DD format. In this example, use 2022-01-01 for January 01, 2022.

3 – For End Date, same thing. Change it based on your use case in YYYY-MM-DD format. In this example, use 2022-12-31 for December 31, 2022.

ga4 to sheets official 10

For Metrics and Dimensions, you need to consult and understand the API schema documentation of GA4.

4 – Under Metrics, you may add total users and bounce rate. These parameters are separated by comma.

sessions
conversions
totalUsers
bounceTate

5 – Under Dimensions, you may add Device category. These parameters are separated by comma.

defaultChannelGroup
deviceCategory

You may leave the Order and other fields untouched for now.

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6 – At the top of your file, click on Extensions. Then click on GA4 Reports Builder for Google Analytics, then click on Run reports again.

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7 – If setup is correct, the API runs the query. You get a success notification again. Click on OK.

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8 – Go back to the sheets tab that contains the report. The sheet is now updated with new data points.

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Viola! You imported your GA4 data to Google Sheets!

Option 2: Paid Google Sheets Add-On

Use Two Minute Reports (Black Friday Sale 50% Off) in this use case. Two Minute Reports imports data from the GA4 API directly to Google Sheets in minutes. No required coding skills. Another Google Sheets add-on to use is Supermetrics.

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Installing a Google Sheets Add-on

1 – Go to your Google Drive workspace.

2 – Click + New then create a new Google Sheets file.

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3 – At the top of your file, click on Extensions. Then click on Add-ons. Then click on Get add-ons.

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4 – Search for Two Minute Reports (Black Friday Sale 50% Off!). Then install it.

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5 – You now have the extension installed on your Google Sheets file.

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Import GA4 Data Source

1 – Launch the extension. A navigation pane on the right side appears.

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2 – Click on Add + under Data Sources.

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3 – Name your data source. Then select Google Analytics 4.

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4 – Sign-in to your GA4 account.

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5 – Link your GA4 account to the tool. To be sure, allow and give full access to the tool for seamless integration.

Make sure the account you’re giving access to has access to GA4.

6 – Go through the login process until the tool instructs you to close the tab since the sign-in is successful.

ga4 to sheets 03 template

Import GA4 Data Query

This point in the process is importing data from the GA4 API to the spreadsheet.

1 – Click on the burger icon. Then click on Data Queries.

2 – Click on Add +.

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3 – Name your data query. Then find the GA4 data source you imported earlier.

4 – Save on Sheet is the location of the sheet where the data is imported to, so make you know what your tabs are named after. Add A1 under Cell in this example.

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5 – Under Query, select the GA4 account you want to get data from.

6 – Under Metrics, select the metrics you want to import. In this example, we use Sessions and Conversions.

7 – Under Dimensions, select the dimensions you want to import. In this example, we use Session medium, Session source, and Device category.

8 – Under Date, Select the date range to your use case. In this example, it’s the Last 6 months.

As for the Filters and other Data Options, you may leave them unticked or empty for now.

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9 – Click on the Run query button.

Viola! You imported your GA4 data to Google Sheets much quicker! You can create reporting templates from here depending on your business needs.

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In this example, we imported data from GA4. The number of Sessions and Conversions are now within reach. You can adjust the parameters depending on your use cases like Device category.

Schedule GA4 Reports

Two Minute Reports has a scheduling function. This means the spreadsheet refreshes the acquired data from the API. Reports are automated even more.

1 – Click on the burger icon. Then click on Schedule Refresh.

2 – Click on New +.

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3 – Once inside, you can set the terms of the report schedule.

-Name
-Repeats: This is where you set how often the data refresh happens. Two Minute Reports can do hourly refreshes.
-Timezone

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4 – You can also set the notification terms. Two Minute Reports can email you a PDF or Excel of the data. You can also decide to have the email contain the sheet content in the email body.

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5 – Click on Save.

Scheduling helps when you need to report on overtime. No more copy and paste manual reports every day, or every week, or every month.

Option 3: Third-Party Integration Tool

You’ll use Make for this option. Make is a powerful integration platform that allows you to visualize, design, and automate your work in minutes. In other words, it lets apps talk to each other so that you can remove repetitive tasks.

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Create a Make account and get started.

Getting Started

1 – Click on + Create a new scenario. This is where you start building the connection between tools.

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2 – Once inside, click on the HUGE circle with a PLUS SYMBOL.

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3 – Search for Mailchimp. Then select Generate a Report. Then select Create a connection.

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Take Note of Your GA4 Property ID

Before anything else, take note of your GA4 property ID. This is needed to integrate the scenarios in Make. Decide on your end which GA4 property you want to use.

Go to your GA4 account.

1 – Under ADMIN, click on Property Settings.

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2 – Remember and take note of the property ID from the right side. The number is 9 digits. This is what you enter in Make.

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Setting Up GA4 Connection

1 – Under Connection click on Create a connection.

2 – Under Connection name, name the connection. The name is arbitrary so it’s up to you. But I suggest writing a descriptive name for later use.

3 – Under Property ID, enter the GA4 property ID of your choice.

4 – Click on Save.

A pop-up window appears.

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5 – Inside the pop-up window, sign-in to the Google or Gmail account to give Make access to your Google Analytics data.

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Back in Make, enter all necessary Dimensions and Metrics from GA4.

6 – Under Date Ranges, select the date range you need.

7 – Under Dimensions, select the data you need. Keep things simple and only get the important data.

Select the following for this example:
Session default channel group
Session source

8 – Under Metrics, select the data you need. Keep things simple and only get the important data.

Select the following for this example:
Sessions
Conversions

There are other advanced filters like Action attribution windows and Action breakdowns. For now, ignore these to proceed with the automation. You may go back to them later.

9 – Click on OK.

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Done! At this point, you’re finished with the GA4 connection. Go back to the canvas and press right-click. Then select Add a module.

Setting Up Google Sheets Connection

Next is setting up the Google Sheets connection. But first, you need to go to Google Drive and create a new Google Sheets file.

1 – Go to your Google Drive workspace.

2 – Click on + New then create a new Google Sheets file.

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3 – Name the Google Sheets file. The name is arbitrary so it’s up to you. But I suggest writing a descriptive name for later use.

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4 – Name the tab or sheet on the bottom. The name is arbitrary so it’s up to you. But I suggest writing a descriptive name for later use.

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5 – Name the headers. It’s helpful to map out the correct data point in the integration process later.

Column A
Column B
Column C
Column D

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The first steps are done! Go back to Make.

1 – Press right-click. Click on + Add a module. Or you can double-click then click on the HUGE circle with a PLUS SYMBOL.

2 – Search for Google Sheets. Then select Add a Row.

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3 – Under Connection, click on Add or Create a connection.

4 – Name the connection. The name is arbitrary so it’s up to you. But I suggest writing a descriptive name for later use.

make 06 sheets

5 – Click on Continue or Sign-In. A pop-up window appears.

6 – Inside the pop-up window, select the Gmail account that stores the Google Sheets file.

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7 – Click on Allow. Make asks permission to access your Google account. This is standard procedure. The window closes after clicking it.

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Back in Make you add the additional parameters.

8 – Under Choose a Method, choose Select by path.

9 – Under Choose a Drive, select My Drive. The spreadsheet you created earlier is likely located here.

10 – Under Spreadsheet ID, select the Google Sheets file you created earlier. Find the name you gave it.

11 – Under Sheet Name, select the Google Sheets tab from earlier. Find the name you gave it.

12 – Under Table contains headers, select Yes.

After which, the Values are created.

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13 – Under Values is where it gets tricky. The headings from the Google Sheets file are the parameters where you decide the values. Once you click on the field, you’re presented with different parameters. Don’t be overwhelmed. Read the context of the parameters to know which one is mapped to which.

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Under (A), select Session default channel group.
Under (B), select Session source.
Under (C), select Sessions.
Under (D), select Conversions.

The parameters that appear here are from the connection you added earlier. Other parameters are also available. Make sure to add an extra column and name it on the Google Sheets spreadsheet so on and so forth.

The parameters that appear here are from the connection you added earlier. Other parameters are also available. Make sure to add an extra column and name it on the Google Sheets spreadsheet so on and so forth.

14 – Click on Ok. Now it’s time to run and process the integration.

15 – Click on Run once with a play button icon.

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A spinning wheel and a Log on the bottom right appear. Wait for the integration to finish. How long the integration takes depends on the Maximum number of results you select. It’s finished when a) green checkmarks appear, and when b) The scenario run was completed appears in the Log.

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Go to your Google Sheets file and you now see the campaign data successfully exported from GA4. Viola! Congratulations you imported GA4 data to Google Sheets with complete information! You may also add other parameters or fields if you need them.

Schedule Automation and Reports

Make can schedule the automation based on cycles. The schedule is up to you.

1 – On the screen, click on the Scheduling button and turn it on.

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2 – Under Run scenario, select the schedule you need. What you select on this parameter dictates the next ones.

If you select At regular intervals, you need to select the minutes that Make processes the automation.

If you select Once, you need to select the date.

If you select Every day, you need to select the time.

If you select Days of the week or Days of the week, you need to select the days.

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3 – Click on Ok. Ignore any advanced settings for now.

Why You Should Connect GA4 with Google Sheets

Most digital analysts might ask why bother importing Google Analytics 4 to tools like Sheets. For starters, the GA4 user interface is limited and sometimes clunky. Some features from Universal Analytics haven’t been transferred to GA4 yet. That said, there are few reasons why it’s better to use an external tool.

Create More Complex Reports

An advantage of importing to Sheets is the ability to create custom reports. Google Sheets offers a wide range of formatting options. This can help analyze and visualize data in a more meaningful way. Users can also customize their reports by adding formulas and functions, allowing for more detailed analysis and insights.

Importing to Sheets offers a seamless integration with other Google tools such as Looker Studio. This allows users to combine data from other sources and create comprehensive reports further enhancing processes.

Allows Team Collaboration

As an extension of creating custom reports, another benefits is the ability to enhance team collaboration. With Google Sheets, team members can access and edit a GA4 report together. It provides real-time updates and allows for more efficient teamwork. This is especially helpful for teams working remotely or across different time zones.

Create Data Backups

Connecting GA4 to Sheets allows users to create data backups. This is an important component as it allows for data preservation in case of any technical issues or accidental deletions. It also prevents sampling and threshold issues unlike using the GA4 user interface. With regular backups on Google Sheets (and by extension in Google Drive), marketers can access their data easily.

Without breaking the bank, Google Sheets allows companies to create a ‘mini-database’. Importing GA4 to Google Sheets offers a free solution as it eliminates the need for an expensive database. Google Sheets provides a budget-friendly option for managing GA4 data.

20 Integration Tools to Try Today

If you have more use cases to connect Google Analytics to Google Sheets, here are a list of tools with great benefits. These tools offer a variety of ways to connect your analytics data to your spreadsheets, making it easier to analyze and present your insights.

ToolTrialTier 1 Price (USD)Tier 2 Price (USD)
Actiondesk14-day trial$150 / month$600 / month
AgencyAnalytics14-day trial$12 / month / client campaign$18 / month / client campaign
CoefficientFree forever$59 / month$119 / month
Coupler14-day trial$25 / month$64 / month
DataddoFree forever$129 / monthCustom
Funnel14-day trial$400 annually$1,100 annually
HevoFree forever$299 / monthCustom
Integrate30-day trial$199 / monthCustom
Integrately14-day trial$29.99 / month$49 / month
Mixed AnalyticsFree forever$15 / month$29 / month
Panoply21-day trial$389 / month$779 / month
PorterMetrics14-day trial$14.99 / month$39.95 / month
Power My Analytics14-day trial$14.95 / month$39.95 / month
SkyviaFree forever$19 / month$99 / month
Stitch14-day trial$100 / month$1,250 / month
Supermetrics14-day trial$69 per month, billed annually$239 per month, billed annually
Windsor30-day trial$23 / month$118 / month
WorkatoCustomCustom
ZapierFree forever$29.99 / month$73.50 / month

Actiondesk

data tool 01 actiondesk

Product Features

  1. Automate Reports
    Reports like weekly sales can be digested over Slack and email. Creating automated dashboards that are engaging and aesthetically pleasing is also simple.

  2. SQL Isn’t Needed
    Although SQL can still be used, it’s not necessary when connecting and importing data. Actiondesk is a no-code BI tool, so there’s no need to write SQL.

  3. Mix Data From Different Sources
    Live data integrated from various sources can be accessed by stakeholders on the same sheet at the same time. It makes collaboration and communication seamless with accurate and up-to-date information. This feature is secure because databases can’t be edited through Actiondesk.

Product Pricing

  1. Basic Plan
    Pricing starts at $150 per month.
    • Good for 5 users
    • Daily refresh time
    • 2 classic data sources

  2. Growth Plan
    Pricing starts at $600 per month.
    • Unlimited number of users 
    • Hourly refresh time
    • 4 classic data sources
    • Data analyst time
    • Custom models and tables

AgencyAnalytics

data tool 27 agencyanalytics

Product Features

  1. Custom Marketing Dashboards
    Make marketing dashboards that are visually appealing and address your clients’ specific needs. The interface is user-friendly and integrates data from multiple sources.

  2. Automated Reporting
    The report scheduling and approval process are simple. Use the report scheduling feature to automate marketing reports in minutes.

  3. SEO Tools
    AgencyAnalytics has a suite of SEO tools that help improve organic rankings in search engines. These tools include a backlink checker, site audit, and automated SEO reporting.

Product Pricing

  1. Freelancer Plan
    Pricing is $12 per month per client campaign.
    • Minimum purchase of 5 client campaigns
    • 1 custom dashboard per campaign
    • 5 staff

  2. Agency Plan
    Pricing is $18 per month per client campaign.
    • Minimum purchase of 10 client campaigns
    • Unlimited custom dashboards per campaign
    • Unlimited staff

Coefficient

data tool 33 coefficient

Product Features

  1. Import your data in seconds
    Connect your system to Google Sheets in one click. Build live pivot tables on top of your cloud systems with fewer steps.

  2. Unlock live data and dashboards
    It covers renaming, hiding, reordering, and editing columns to organize and clean data. Create formula fields to save time and enrich data. Also use familiar formulas for valuable data insights.

  3. Update systems directly from your spreadsheet
    Data visualization is made easy with user-friendly dashboards and reporting templates. There are dashboards for every need including customized dashboards.

Product Pricing

  1. Starter Plan
    Pricing is $59 per month.
    • 5,000 rows
    • 1 data source + $30 per additional source
    • Daily auto data refresh
    • Data writebacks up to 100 rows
    • Slack and email alerts
    • OpenAI API Calls

  2. Pro Plan
    Pricing is $119 per month.
    • Unlimited rows
    • 1 data source + $60 per additional source
    • Hourly auto data refresh
    • Data writebacks
    • Slack and email alerts
    • OpenAI API Calls
    • Multi-user support
    • Shared connections
    • Consolidated billing

Coupler

data tool 03 coupler

Product Features

  1. 200+ Integrations
    Coupler offers more than 200 integrations to gather and analyze data together. This helps with saving time on reporting and analytics.

  2. Transform Module
    It covers renaming, hiding, reordering, and editing columns to organize and clean data. Create formula fields to save time and enrich data. Also use familiar formulas for valuable data insights.

  3. Ready-Made Dashboards and Templates
    Data visualization is made easy with user-friendly dashboards and reporting templates. There are dashboards for every need including customized dashboards.

Product Pricing

  1. Lite Plan
    Pricing is $25 per month.
    • Single user
    • 3 importers
    • Good for taking the first steps in data automation or solving minor data-related tasks

  2. Starter Plan
    Pricing is $64 per month.
    • 2 users
    • Unlimited importers
    • Good for entrepreneurs and small teams that start with no-code data export

Dataddo

data tool 04 dataddo

Product Features

  1. Maintenance-free and Fully Managed
    Dataddo’s team of engineers proactively monitors and maintains connectors and pipelines. They also manage all API changes.

  2. No-Code Data Integration
    Automate data transfer from any source to any destination in a matter of minutes. Data are analytics-ready.

  3. Connector Request
    There are more than 200 connectors currently and new connectors are added every week. If there’s a service you need but can’t find it on Dataddo, you can request for custom connectors.

Product Pricing

  1. Data to Dashboards
    Pricing is $129 per month.
    • 50 data sources
    • Sync data hourly
    • Assisted onboarding

  2. Headless Data Integration
    Pricing is customized.
    • Unlimited number of sources
    • Unlimited sync frequency
    • Dedicated architect

Funnel

data tool 05 funnel

Product Features

  1. Marketing Data Hub
    It’s a single source of truth where all data are in one place for analyzing and reporting. You can combine sales data or CRM with advertising data to gain insights.

  2. No-Code Interface
    You can build custom dimensions and metrics to get more insights quickly. Not writing a code also makes connecting, storing, organizing, and sharing data easy.

  3. Automatic Currency Conversion
    Funnel converts costs, revenue numbers, and currencies automatically. It also allows you to use your exchange rates depending on your business.

Product Pricing

  1. Essentials Plan
    Pricing is $400 annually.
    • 700 flexpoints
    • Everything in Free starter plan
    • Share data with BI tools
    • Share data with warehouses and storage

  2. Plus Plan
    Pricing is $1,100 annually.
    • 1,000 flexpoints
    • Everything in Essentials
    • Up to 3 custom connectors
    • Multiple workspaces
    • Unlimited users

Hevo

data tool 06 hevo

Product Features

  1. Smart Assist
    It displays any error or warning about a potential failure. Smart Assist also lists the modifications to resolve an error and provides actions to fix an immediate problem.

  2. Recent Data First
    This is the method Hevo uses to fetch historical data. It provides you with quick access to your latest historical data.
  3. Request Features 
    You can submit a feature request through the Hevo dashboard or suggest new features and new connectors through the Select Source Type, Select Destination Type, and Select Activate Warehouse pages. Another way of doing that is to inform the support team through the Live Chat.

Product Pricing

  1. Starter Plan
    Pricing is $299 per month.
    • More than 150 connectors
    • Unlimited users
    • Free setup assistance
    • On-demand events
    • 24×7 live chat support

  2. Business Plan
    Pricing is customized.
    • Everything in Starter
    • Single sign-on
    • Granular permissions (RBAC)
    • Multiple workspaces
    • Multi-region workspaces
    • Dedicated compute for faster pipelines
    • Dedicated account team
    • Premium support
    • Complimentary solutions architect
    • External APIs

Integrate

data tool 09 integrate

Product Features

  1. Total Pipeline Automation
    There are more than 100 pre-built data connectors that simplify user experiences. Data pipelines can be automated in minutes and the auto-schema mapping ensures updates every time.

  2. Complete Scalability
    With Integrate’s dedicated automated infrastructure, there’s no data replication lag. It allows you to scale with any environment.

  3. Unified Analytics and Insights
    The data replication for a single source of reporting truth and deep insights is fast and easy. Initial sync is free.

Product Pricing

  1. 5M Rows
    Pricing is $199 per month. All plans include:
    • Unlimited connectors
    • Free initial sync
    • 5-minute sync replication
    • Data processing region selection
    • VPN tunnels
    • Customer S3 intermediary storage

  2. More than 600M Rows
    Contact Integrate or your Account Rep for pricing.

Integrately

data tool 10 integrately

Product Features

  1. SmartConnect
    With one click, you can automatically connect your apps and automate your tasks. You don’t need to code to move data between apps.
  2. Auto-Retry
    It retries records that failed in the last 24 hours automatically when you update the automation. Also, if an app goes down, Auto-Retry will keep trying to connect with the app. 

  3. Millions of Ready Automations
    There are more than 8 million pre-made automations for more than 1,050 apps including new apps. All you have to do is choose automation and activate it.

Product Pricing

  1. Starter Plan
    Pricing is $29.99 per month.
    • 2,000 tasks
    • 5-minute update time
    • 3 premium apps
    • 20 automations
    • 1 user

  2. Professional Plan
    Pricing is $49 per month.
    • 10,000 tasks
    • 2-minute update time
    • Unlimited premium apps
    • Unlimited automations
    • 1 user

Mixed Analytics

data tool 12

Product Features

  1. Multi-Query Requests
    You canrun multiple requests as a unified block. Multi-query requests are available for custom requests.

  2. Pagination Handling
    This feature handles most types of paginated API responses automatically. If you encounter an API that uses some other pagination method, you can contact support with details of the API.

  3. 30-Day Money-back Guarantee
    Subscription fees will be refunded 100% upon request, for any reason, within 30 days of initial purchase.

Product Pricing

  1. Pro Plan
    Pricing is $15 per month.
    • 1 user
    • 4,500 requests per month
    • 15 saved requests
    • Daily scheduling
    • Email support

  2. Business Plan
    Pricing is $29 per month.
    • 1 user
    • 60,000 requests per month
    • 100 saved requests
    • Hourly scheduling
    • Export requests
    • OAuth connections
    • Priority support

Panoply

data tool 13 panoply

Product Features

  1. No-Code Data Connectors
    Sync all your business data from various sources in just a few clicks and store them securely in the cloud. You’ll be able to access them with visualization and BI tools.

  2. One Easy-to-Access Reference Point for All Business Data
    Access to all data in a single source of truth helps members of your organization avoid seeing different versions at different times. You can also ask questions instantly.

  3. Flex Connector
    This generic ELT gives you the flexibility to bring data in your warehouse. Lite tier users can build and maintain their own connectors while users of the Standard tier and above can get support in building and maintaining custom data connectors.

Product Pricing

  1. Lite Plan
    Pricing is $389 per month.
    • 10 million rows per month
    • 1 TB storage
    • Flex connector: self-service
    • Email and docs support
    • Additional rows are $12 per million

  2. Standard Plan
    Pricing is $779 per month.
    • 50 million rows per month
    • 2 TB storage
    • Flex connector: managed
    • Email, docs, chat, and video support
    • Onboarding with a customer success engineer 
    • Enable GDPR Compliance
    • Additional rows are $10 per million

Porter

data tool 15 porter

Product Features

  1. Google Looker Studio Report
    You can get your first marketing report and keep the template for free. This report updates automatically.

  2. No-Code Marketing Reporting
    Porter Metrics provides integration and storage solutions using tools you already know. All your marketing data can be centralized and your reports get automated in minutes.

  3. Unlimited Users
    Users aren’t charged. You’re allowed to add users anytime through the user portal.

Product Pricing

  1. Solo Plan
    Pricing is $14.99 per month.
    • Connect 1 account
    • Live chat and email
    • Unlimited users

  2. Teams Plan
    Pricing is $39.99 per month.
    • Connect 5 accounts
    • Add up to 7 extra accounts for $7.9 each
    • Unlimited users

Power My Analytics

data tool 16 powermyanalytics

Product Features

  1. Marketing Data Warehouse
    Data is stored in Google Cloud and managed by Power My Analytics. This warehousing solution is secure, allows for seamless integration, and provides flexibility.

  2. Flexible Plans
    You can switch plans anytime. These plans scale with your growth.

  3. Innovative Custom Tools
    Power My Analytics is one of Google’s original certified partners. Their data connectors integrate with most marketing tools and popular data sources.

Product Pricing

  1. Single Plan
    Pricing is $14.95 per month.
    • 1 source
    • Email and chat support
    • Daily ad cost exports for Google Analytics

  2. Business Plan
    Pricing is $39.95 per month.
    • 5 sources
    • 1 account per source
    • 10 business locations for Google Business Profile
    • Email, chat, and phone support
    • Ideal for businesses that need a handful of data sources

Skyvia

data tool 18 skyvia

Product Features

  1. 100% Cloud-Based Platform
    It’s always online and accessible from anywhere. No complex setup is needed, and only a web browser is required.
  2. Cloud Architecture
    Skyvia is hosted in Microsoft Azure cloud. It provides security and scalability for large data volumes.

  3. Workspace Organization
    The interface is designed for convenient management of Skyvia objects. It also allows efficient workspace sharing and collaboration.

Product Pricing

  1. Basic Plan
    Pricing is $19 per month.
    • 100k records per month
    • Basic data ingestion and ELT scenarios
    • Once a day scheduling
    • 5 scheduled integrations
    • Simple mapping features

  2. Standard Plan
    Pricing is $99 per month.
    • 500k records per month
    • ELT and ETL scenarios
    • Once an hour scheduling
    • 50 scheduled integrations
    • Advanced mapping features

Stitch

data tool 19 stitch

Product Features

  1. Documentation and Changelog
    There are no surprises because Stitch has open source, comprehensive documentation as well as a transparent changelog. Stitch is also constantly adding new integrations.

  2. Environment
    Amazon Web Services hosts Stitch’s servers. Stitch’s environment and application are regularly audited by third-party security professionals.

  3. Singer
    The open source platform Singer powers Stitch’s data integrations. There are a lot of integrations built and maintained by the Singer community, and new ones are added every month.

Product Pricing

  1. Basic Plan
    Pricing starts at $100.
    • Basic data ingestion
    • 5-300 million rows per month
    • 1 destination
    • 10 standard sources
    • 5 users
    • 7-day extraction log retention
    • Global support: chat and portal

  2. Advanced Plan
    Pricing is $1,250 per month.
    • Advanced features for more extensibility and control of data pipelines
    • 100 million rows per month
    • 3 destinations
    • Unlimited enterprise sources
    • Unlimited users
    • 60-day extraction log retention
    • Global support: Gold
    • Connect API access
    • Add-on rows and destinations
    • Global customer success manager

Supermetrics

data tool 20 supermetrics

Product Features

  1. Environmental and Physical Safeguards
    Amazon Web Services and Google Cloud Platform are Supermetrics’ cloud providers. Both providers have excellent regulatory audits and compliance.

  2. Open AI
    You can incorporate ChatGPT to run a summary on the results of your data. The results summary provides you with a fast and simple way to understand your marketing data.

  3. One Source of Truth
    Get data from 100+ sources and make them analysis-ready. Data integration can be done in minutes.

Product Pricing

  1. Essential Package for Google Sheets
    Pricing is $69 per month, billed annually.
    • 11 data sources
    • 5 accounts per data source
    • Weekly automated refreshes

  2. Core Package for Google Sheets
    Pricing is $239 per month, billed annually.
    • 28 data sources
    • 10 accounts per data source
    • Daily automated refreshes
    • Everything in Essential
    • Comprehensive coverage

Windsor

data tool 07 windsor

Product Features

  1. Multi-touch Marketing Attribution Software
    Data can be streamed to any existing data warehouse. All information can be available in an easy to use format.

  2. Unlimited Users
    There’s no limit to the number of users you can add to your account. An account is an ad account, a CRM account, or an analytics property.

  3. Support Any Cloud-based Software
    You can connect many tools and apps easily. Windsor.ai also builds custom integrations upon request.

Product Pricing

  1. Basic Plan
    Pricing is $23 per month.
    • Unlimited users
    • 3 data sources
    • 75 accounts

  2. Standard Plan
    Pricing is $118 per month.
    • Unlimited users
    • 7 data sources
    • 75 accounts

Workato

data tool 22 workato

Product Features

  1. Live Product Demo
    You can schedule a demo to see your automation options. Workato can guide you through the process whether you’re a direct or embed user.

  2. Modern Robotic Process Automation (RPA)
    Use a mix of UI-based and API-based automation to have the right tool for the right problem. Workato leverages fit-for-purpose technologies for reliable and robust interactions with modern systems.

  3. Low-code/No-code Platform
    It enables teams to build integrations with significant speed. This is possible with pre-built connectors and a full cloud architecture.

Product Pricing

  1. Workato for Your Business
    Pay for what you use.
    • Start with a workato workspace that has unlimited apps, connections, and users
    • Add recipes individually or in packs

  2. Workato for Your Product
    Pay for what you use.
    • Customize workato to your needs
    • Get customer insights from your dashboard
    • Access to 24×7 support

Zapier

data tool 23 zapier

Product Features

  1. Secure and Reliable Automation
    Zapier provides secure administration, permissions, and authentication. It enables single sign-on (SSO) for secure logins.

  2. Zapier Learn
    Upskill with Zapier through the courses they provide. Topics include automation and lead management.

  3. 5,000+ Apps
    There are endless possibilities with the thousands of apps Zapier supports. You can optimize the tools and connect the apps you use easily.

Product Pricing

  1. Starter Plan
    Pricing is $29.99 per month.
    • Simple, multi-step automation
    • 750 tasks per month
    • Filters and formatter

  2. Professional Plan
    Pricing is $73.50 per month.
    • Full power of Zapier’s automation platform
    • 2k tasks per month
    • Unlimited premium apps
    • Autoreply
    • Custom logic with paths

Conclusion: Create GA4 Reports Quicker

This is one of the options to connect data from GA4 to Google Sheets. These are the current methods (more in the future) to do API integrations between tools. These add-ons cost money, but the benefits outweigh more.

Avoid import and export spreadsheet hell. Maintain everything step-by-step in Google Sheets with tools if needed. Stop wasting time on repetitive tasks and start focusing on important things that impact the business. Hire a web analyst to help you.


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