Francis Angelo Reyes

I wrote a blog post about web analytics tools every website should have. There might be cases when you want to combine the metrics from those tools. Screaming Frog is one of … Read more

Optimizing a landing page to increase conversions or sales is not as hard as you would think. Or at least where to start isn’t. A common myth about landing pages … Read more

Content marketers often ask if the blog posts on websites are providing positive ROI. Another case is when the SEO team needs to check the internal links between pages to … Read more

These questions are often asked to digital analysts and they are hard questions to answer. Those questions can take many forms and the answers are confusing. The challenge is to … Read more